GENERATION ALPHA

Generation Alpha (born 2010-2025) is the first generation to grow up entirely in the 21st century. They are true digital natives, with technology integrated into every aspect of their lives from birth. Unlike previous generations who adopted technology, Alphas have never known a world without smartphones, tablets, AI assistants, and constant connectivity.

They are characterized by:

• Early and intuitive technological proficiency, often learning to swipe screens before they can speak
• Growing up with social media influence, though many parents are more cautious about digital exposure than with previous generations
• Experiencing education through both traditional and digital means, accelerated by pandemic-era remote learning
• Being the most diverse generation globally, with multiculturalism as their normal social framework
• More awareness of global issues like climate change from an early age
• A childhood shaped by significant world events including the COVID-19 pandemic, which disrupted traditional learning and socialization
• Greater exposure to mental health awareness and emotional intelligence concepts
• Growing up with AI as an everyday reality rather than a novelty
• More likely to experience customized, on-demand entertainment rather than scheduled programming
• Developing in an era of evolving gender norms and identities
• Higher likelihood of having influencers and digital creators as role models alongside traditional figures

Generation Alpha is growing up in a world of paradoxes – more connected but potentially more isolated, with unprecedented access to information yet vulnerable to misinformation, and inheriting both technological marvels and significant global challenges that preceding generations created.